Director of Demand Generation

Role Overview

The Director of Demand Generation will own and scale the demand generation engine, reporting directly to the CMO. They will be responsible for driving predictable, scalable pipeline across self-serve and sales-led motions.

What You Will Do

The role will involve leading a high-performing team across all channels, including paid media, SEO, ABM, Field Marketing, and funnel conversion. The Director will work cross-functionally with Product, Sales, and RevOps to drive outcomes.

Why It Might Be a Fit

The ideal candidate will be an experienced B2B SaaS leader with 8+ years in marketing and 3+ years owning pipeline at Director or equivalent level. They will have built and scaled high-performing demand engines that deliver signups, PQLs, SQLs, and revenue at pace.

Requirements

  • 8+ years in marketing
  • 3+ years owning pipeline at Director or equivalent level
  • Full-stack channel expertise across paid media, SEO, ABM, lifecycle, web
  • Commercially fluent with CAC, velocity, LTV, and attribution
  • Segment-savvy and motion-aware
  • AI-literate and experimentation-led
  • Strong cross-functional operator

Benefits

  • Attractive salaries
  • Stock options
  • Unlimited holidays
  • Enhanced parental leave
  • Retirement plans
  • Private healthcare
  • Well-being initiatives

To apply for this job please visit jobs.ashbyhq.com.

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