Email & SMS Marketing Manager at DTC E-commerce Portfolio

Role Overview

The Email & SMS Marketing Manager will own email and SMS execution across a portfolio of four consumer brands in the direct-to-consumer (DTC) e-commerce space. The role requires hands-on experience with Klaviyo, building and executing campaigns, and managing subscriber lists. The ideal candidate is someone who works directly inside Klaviyo every day, personally building flows, segments, templates, and campaigns.

What You Will Do

Key responsibilities include building and executing email campaigns, managing SMS marketing campaigns, and growing SMS subscriber lists. The role also involves analyzing campaign performance, identifying opportunities for improvement, and implementing AI-powered marketing workflows.

Why It Might Be a Fit

The ideal candidate is someone who is hands-on, detail-oriented, and able to work independently in a fast-paced startup environment. The role offers a competitive compensation package, a fully remote working arrangement, and the opportunity to work across four consumer brands in different product categories.

Requirements

• At least 3 years of direct, hands-on Klaviyo experience
• Currently working directly inside Klaviyo and personally building flows, segments, templates, and campaigns
• Demonstrated experience independently executing email marketing campaigns and lifecycle automation
• Hands-on SMS marketing experience using Klaviyo SMS, Attentive, Postscript, or similar platforms
• Direct ownership of SMS campaigns, flows, subscriber growth, and compliance
• Direct-to-consumer (DTC) e-commerce experience, preferably with Shopify
• Experience working with subscription-based e-commerce brands
• Proven ability to improve email and SMS performance with measurable results
• Strong understanding of lifecycle marketing, segmentation, customer retention, and subscription marketing
• Excellent copywriting skills, particularly short-form marketing copy
• Strong analytical skills and ability to independently pull reports, interpret data, and make optimization decisions
• Understanding of email deliverability, list management, and inbox placement
• Strong written English communication skills
• Practical experience using AI tools such as Claude or ChatGPT in marketing workflows
• Ability to work independently in a fast-paced startup environment
• Highly detail-oriented with strong campaign QA skills
• Comfortable working US Eastern Time hours

Benefits

• Competitive compensation depending on experience and qualifications
• Fully remote working arrangement
• Full-time opportunity with a US-based team
• Opportunity to work across four consumer brands in different product categories
• Direct collaboration with the Head of Retention
• Opportunity to take ownership of email and SMS execution across a diverse DTC portfolio
• Exposure to an AI-forward company and modern marketing workflows