Head of CRO for a DTC company

Role Overview

We are looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our conversion optimization strategy and improve the overall performance of our Direct-to-Consumer (DTC) e-commerce funnels.

What You Will Do

Build and manage a structured CRO testing system, analyze the customer journey, develop and prioritize a CRO roadmap, and plan, execute, and analyze A/B tests.

Why It Might Be a Fit

Proven experience in CRO, strong background in DTC and direct-response marketing, and demonstrated success improving conversion rates and revenue per session.

Requirements

• Proven experience in Conversion Rate Optimization (CRO)
• Strong background in Direct-to-Consumer (DTC) and direct-response marketing
• Hands-on experience optimizing e-commerce funnels
• Previous experience working with supplement, health and wellness, or beauty brands
• Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation

Benefits

• Competitive Salary