Landing Page & CRO Manager at DTC Supplement Brand

Role Overview

The Landing Page & CRO Manager will own and manage the complete landing page ecosystem, creating and optimizing high-converting landing pages for customer acquisition, and improving customer retention and lifetime value through landing page optimisation. The role requires a strong understanding of direct response marketing, conversion rate optimisation, and customer psychology. The ideal candidate will have 5+ years of experience in Landing Page Management, CRO, or Direct Response Marketing, and strong B2C direct response copywriting experience.

What You Will Do

Key responsibilities include owning and managing the complete landing page ecosystem, creating and optimising high-converting landing pages, writing and improving direct response copy, analysing landing page performance, conducting A/B testing and CRO initiatives, and working closely with marketing, creative, and product teams.

Why It Might Be a Fit

The successful candidate will have a strong ownership mentality, excellent analytical and problem-solving skills, and a strong understanding of customer psychology and conversion-focused marketing. The role offers a competitive salary, performance bonuses, regular salary reviews, a learning & development budget, gym membership reimbursement, high ownership and autonomy, and access to modern AI tools and growth technologies.

Requirements

• 5+ years of experience in Landing Page Management, CRO, or Direct Response Marketing
• Strong B2C direct response copywriting experience
• Proven experience improving conversion rates and landing page performance
• Experience working with D2C/eCommerce brands
• Strong understanding of customer psychology and conversion-focused marketing
• Shopify experience
• Excellent analytical and problem-solving skills
• Strong ownership mentality and ability to work independently

Benefits

• Competitive salary
• Performance bonuses
• Regular salary reviews
• Learning & development budget
• Gym membership reimbursement
• High ownership and autonomy
• Access to modern AI tools and growth technologies