Landing Page & CRO Manager at DTC Supplement Brand

Role Overview

The Landing Page & CRO Manager will own and manage the complete landing page ecosystem, creating and optimizing high-converting landing pages for customer acquisition, and improving customer retention and lifetime value through landing page optimization.

What You Will Do

Responsibilities include building, optimizing, and scaling high-converting landing pages, writing and improving direct response copy, analyzing landing page performance, and conducting A/B testing and CRO initiatives.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in Landing Page Management, CRO, or Direct Response Marketing, strong B2C direct response copywriting experience, and a proven track record of improving conversion rates and landing page performance.

Requirements

• 5+ years of experience in Landing Page Management, CRO, or Direct Response Marketing
• Strong B2C direct response copywriting experience
• Proven experience improving conversion rates and landing page performance
• Experience working with D2C/eCommerce brands
• Strong understanding of customer psychology and conversion focused marketing
• Shopify experience
• Excellent analytical and problem-solving skills
• Strong ownership mentality and ability to work independently

Benefits

• Competitive salary
• Performance bonuses
• Regular salary reviews
• Learning & development budget
• Gym membership reimbursement
• High ownership and autonomy
• Work with a collaborative, high-performing team
• Access to modern AI tools and growth technologies
• Long-term career development opportunities