Manager, Lifecycle Marketing

Role Overview

We are looking for a strategic, hands-on Manager, Lifecycle Marketing to own retention and the repeat purchase loop at Pampered Chef. In this role you will own our full CRM communication strategy across email, SMS, and customer journeys, deepening engagement with existing customers, growing our owned list from every new buyer source, and turning first purchases into repeat purchases, party guests into hosts, and hosts into advocates.

What You Will Do

Own the end to end strategy and execution of lifecycle marketing programs in Bloomreach, analyze cohort and segment performance regularly to uncover trends, understand the why behind customer behavior, and develop actionable insights that inform strategy, develop and execute a robust experimentation roadmap to increase repeat purchase, engagement, and lifetime value through A/B testing and continuous optimization.

Why It Might Be a Fit

If you are excited to build lifecycle programs that create real customer relationships and drive real business outcomes, we would love to hear from you.

Requirements

• Bachelor’s in Marketing, Business Administration, or a related field or the equivalent experience.
• 3 to 5 years of hands-on experience in email and or SMS marketing with a focus on revenue generation.
• Experience building and managing lifecycle and triggered marketing campaigns.
• Strong skills in audience segmentation, campaign execution, QA, and deployment.
• Experience troubleshooting campaign, data, and lifecycle performance issues.
• Familiarity with API-driven marketing environments, including basic understanding of JSON, event schemas, and dynamic content logic.
• Experience with A/B testing and measuring impact on performance and revenue.
• Knowledge of email and SMS best practices, compliance, and data hygiene.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Benefits

• Medical, dental, and vision insurance
• Company-paid life insurance with additional voluntary coverage options
• Disability insurance
• Additional voluntary benefits
• 401k match
• Flex PTO
• Paid parental leave
• 30%+ discount on Pampered Chef products and product giveaways
• Free onsite fitness center and sports court
• Premium Care.com membership