Director, Lifecycle Marketing

Paperless Post is seeking an analytical, data-driven Director, Lifecycle Marketing to join our small, results-oriented Growth Marketing team. This role blends technical and creative thinking to build an outstanding customer experience through lifecycle marketing strategies and channels.

Requirements

• 7+ years in CRM/lifecycle marketing with a strong track record of driving business results through targeted, insights-driven programs.
• Proven experience building multi-branch, behavior- and transaction-driven flows—not just welcome series, win-back or blast campaigns—with demonstrated impact on triggered revenue and engagement.
• Hands-on experience scoping events, payloads, and identity resolution directly with internal Product and Engineering teams—not just vendor-to-vendor or agency-led coordination.
• Deep experience in audience segmentation, A/B testing and translating performance data into actionable strategy.
• Familiarity with email HTML and technical email requirements; comfort overseeing execution and troubleshooting with an external agency.
• Up-to-date knowledge of email marketing regulations (CAN-SPAM, GDPR).
• A proactive, accountable, hands-on leader who problem-solves creatively and thrives in a lean, fast-moving environment.
• An excellent communicator, comfortable presenting strategy, trade-offs, and recommendations to executive partners with a clear point of view, and able to stay anchored to the question being asked.
• Curiosity and hands-on experimentation with AI tools as applied to email marketing, including content generation, workflow acceleration, and predictive optimization.

Benefits

• Fully paid medical, dental, and vision benefits