Lifecycle Marketing & Loyalty Director

Role Overview

The Director, Lifecycle Marketing and Loyalty will lead the growth of our loyalty program into new segments and markets, and own the full customer lifecycle from onboarding and adoption through to renewal, win-back and long-term loyalty.

What You Will Do

Set the global lifecycle marketing strategy, lead two teams, design customer journeys, build a test-and-learn culture, and partner with other teams to move the agenda forward.

Why It Might Be a Fit

The successful candidate will have significant experience in lifecycle marketing, CRM, retention, or customer engagement, and the ability to drive change, influence across a matrixed organization, and move things forward on their own.

Requirements

• Significant experience in lifecycle marketing, CRM, retention or customer engagement
• Experience leading teams through managers
• Experience improving retention, engagement and customer lifetime value
• Experience in SaaS or subscription businesses (B2B, B2C or both)
• Hands-on knowledge of CRM, marketing automation, CDP and content platforms
• Experience with content strategy, ideally alongside lifecycle
• Strong commercial and analytical instincts, and the confidence to present to senior leaders

Benefits

• Flexible Work
• Endless Learning
• Inclusive Community
• Comprehensive Rewards
• Caring for Wellbeing
• Generous referral scheme