VP, Lifecycle & Growth Marketing

Role Overview

ParentSquare is seeking a VP, Growth & Lifecycle Marketing to drive audience growth, content, and customer lifecycle. The role will include developing audience growth strategy, partnering with Communications, and establishing audience engagement metrics.

What You Will Do

The VP will lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance. They will also design lifecycle journeys and establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales.

Why It Might Be a Fit

The ideal candidate will have 12+ years of experience in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role. They will also have experience building or scaling an audience growth engine with multiple products and people leadership experience managing managers.

Requirements

• 12+ years in growth, lifecycle, or demand generation marketing
• SaaS experience required
• Edtech experience a strong plus
• Proven experience building or scaling an audience growth engine with multiple products
• People leadership experience managing managers
• A track record of measurable pipeline and revenue contribution from owned and organic channels
• Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy
• Comfortable operating at both strategic and hands-on levels
• Experience working in a regulated or privacy-sensitive environment
• Fluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and more
• Track record and examples of using AI to scale content, targeting, and measurement

Benefits

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!

Tagged as: HubSpot