Senior Manager, Product Marketing – Events

Role Overview

The Senior Manager, Product Marketing for Events owns the product marketing strategy for Pareto’s strategic events and is accountable for ensuring they achieve business outcomes. This role develops a deep understanding of each audience, defines event objectives, establishes messaging, and creates content that delivers on those objectives.

What You Will Do

Key responsibilities include owning audiences and strategy for event portfolio, building a deep understanding of event audiences, defining audience needs and priorities, and developing the positioning, value proposition, and key messages for Pareto’s strategic events.

Why It Might Be a Fit

The ideal candidate will be a strong product marketer who can turn audience insight and business priorities into positioning, messaging, and go-to-market plans, with excellent writing and editing skills, and experience in healthcare, employee benefits, or insurance.

Requirements

• 7+ years of experience in B2B marketing, including direct product marketing responsibilities
• Demonstrated experience developing positioning, messaging, and go-to-market plans based on audience or market insight
• Demonstrated experience writing and developing marketing content for campaigns, events, or sales enablement
• Experience leading integrated marketing programs that include events, from strategy and promotion through follow-up
• Experience partnering with Sales leaders and using performance data to improve marketing activities
• Ability to travel frequently to support onsite events; occasional evening or weekend work may be required during event periods
• Bachelor’s degree or equivalent experience

Benefits

• Fully paid medical, dental, and vision benefits
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement