Director of Field Marketing

Role Overview

Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on Local Marketing. This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint—with a heavy emphasis on Google Local Services Ads (LSA)—while seamlessly community development and local public relations to drive immediate phone calls and bookings.

What You Will Do

Manage and optimize Google Local Services Ads (LSA) and local paid search presence, track LSA reviews and responsiveness metrics, and maintain top-tier ad rankings and a low cost-per-lead (CPL).

Why It Might Be a Fit

The ideal candidate thrives on measuring cost-per-lead, optimizing localized ad spend, and building strong, visible relationships within the Phoenix/Mesa/Glendale community.

Requirements

• 4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement.
• Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
• Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.

Benefits

• Pay Range: 120k-130k plus bonus
• Bonus
• Paid holidays