Demand Generation Manager

Role Overview

Parspec is seeking a Demand Generation Manager to run our demand generation engine. The role is ideal for a results-oriented individual who thrives on hands-on campaign execution and experimentation-driven programs within a fast-paced startup environment.

What You Will Do

Execute integrated campaigns across digital, events, webinars, and organic channels. Build, launch, and optimize paid channels such as LinkedIn and Google. Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.

Why It Might Be a Fit

This role is critical to transforming the construction industry with AI, by driving awareness, engagement, and qualified pipeline among distributors and rep agencies.

Requirements

• 3–5+ years of B2B SaaS demand generation experience
• Specifically within early-stage (Series A/B) AI, enterprise software, and construction tech or similar environments
• Expert-level ‘doer’ who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution
• Hands-on HubSpot operator
• Working understanding of B2B buying committees and how to sequence touchpoints against different personas
• Experience running event-driven demand: target account lists, pre-show outreach, and post-event follow-up to pipeline
• Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Bias toward shipping. You move fast, test constantly, and close the loop on what worked.

Benefits

• Competitive salary
• Benefits
• Learning/upskilling budgets
• Equity in the company
• Flexible hours
• Unlimited PTO
• Opportunity to grow with a fast-scaling company transforming a large market