Marketing Manager

Role Overview

The Marketing Manager will lead and develop the marketing function across retail store network and e-commerce business, taking ownership of marketing strategy and calendar, brand management, digital marketing, CRM, social media, and retail marketing.

What You Will Do

Key responsibilities include developing and delivering the overall marketing strategy, planning and managing integrated marketing campaigns, taking ownership of the brand, leading marketing activity for new store openings, managing external marketing agencies, and managing the marketing budget.

Why It Might Be a Fit

The successful candidate should have proven, practical marketing management experience, strong hands-on campaign management experience, and experience managing external digital/marketing agencies.

Requirements

• Previous experience as a Marketing Manager or in a comparable senior marketing role
• Demonstrable experience managing or taking significant ownership of a marketing function
• Previous people-management experience
• Strong hands-on campaign management experience
• Experience managing external digital/marketing agencies
• Strong knowledge of Google Ads, Meta, SEO, PPC and digital marketing
• Experience with Klaviyo or a comparable CRM/email marketing platform
• Experience managing marketing budgets and measuring return on investment
• Strong knowledge of both organic and paid social media
• Strong commercial and analytical skills with the ability to turn data into action
• Excellent organisation, communication and project-management skills

Tagged as: Data Analysis