Digital Marketing Manager

Role Overview

As a Digital Marketing Manager, you’ll drive measurable growth across paid and organic marketing channels. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth. This is not a coordination-only marketing role; you’ll be responsible for building and managing campaigns across multiple platforms, developing full-funnel B2B lead generation strategies, and continuously testing new ideas.

What You Will Do

You’ll manage and optimize campaigns across platforms, launch campaigns end-to-end, write and test high-converting ad copy, and continuously test messaging, audiences, hooks, creative formats, and landing pages. You’ll also drive organic growth across social platforms, develop content strategies aligned with paid marketing initiatives, and identify platform trends and growth opportunities.

Why It Might Be a Fit

To be a strong fit for this role, you should be performance-driven and analytical, comfortable owning campaigns from strategy through execution, and able to balance creativity with data-driven decision-making. You should also be able to clearly communicate marketing insights and recommendations and continuously test, learn, and improve campaign performance.

Requirements

• 3+ years of hands-on digital marketing experience
• Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads
• Demonstrated success generating qualified B2B leads and measurable pipeline growth
• Experience managing campaigns across multiple acquisition channels
• Strong understanding of PPC Strategy, Audience Segmentation, Retargeting, Funnel Optimization, and Attribution Models
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Ability to independently launch campaigns, optimize performance, analyze results, and scale successful initiatives
• Strong copywriting and conversion-focused messaging skills

Benefits

• Fully remote opportunity
• Long-term career growth
• Opportunity to advance into Growth Marketing Lead, Head of Marketing, Demand Generation Manager, or VP of Growth