Digital Marketing Manager

Role Overview

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels. This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.

What You Will Do

You’ll be responsible for Paid acquisition, Organic growth, Campaign execution, Funnel optimization, Audience growth, Lead generation, and Revenue performance. You’ll manage and optimize campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, and YouTube.

Why It Might Be a Fit

If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you. Performance-driven and analytical. Comfortable owning campaigns from strategy through execution.

Requirements

• 3+ years of hands-on digital marketing experience.
• Proven experience managing Google Ads, Meta Ads, LinkedIn Ads.
• Demonstrated success generating qualified B2B leads and measurable pipeline growth.
• Experience managing campaigns across multiple acquisition channels.
• Strong understanding of PPC Strategy, Audience Segmentation, Retargeting, Funnel Optimization, Attribution Models.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion Tracking.
• Ability to independently launch campaigns, optimize performance, analyze results, and scale successful initiatives.
• Strong copywriting and conversion-focused messaging skills.

Benefits

• Competitive salary
• Opportunity to advance into Growth Marketing Lead, Head of Marketing, Demand Generation Manager, VP of Growth
• Fully remote opportunity with long-term career growth