Performance Marketing Manager – Google Ads, Meta Ads & Paid Acquisition

Role Overview

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.

What You Will Do

Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels, develop campaign structures, targeting, and audience strategies, and build weekly and monthly performance reports with actionable insights.

Why It Might Be a Fit

Improved ROAS and customer acquisition efficiency, lower CAC, CPA, and CPL, consistent growth in qualified conversions, efficient budget allocation and campaign scaling, accurate conversion tracking and attribution, and clear, actionable performance reporting.

Requirements

• 3+ years of performance marketing or paid media experience
• Strong hands-on expertise with Google Ads and Meta Ads
• Experience managing meaningful paid advertising budgets
• Strong understanding of ROAS and CAC, CPL and CPA, conversion tracking, attribution, campaign optimization
• Demonstrated success improving ROAS or customer acquisition efficiency
• Strong analytical and data-driven decision-making skills
• Experience with creative and landing-page testing
• Ability to independently manage and optimize paid campaigns
• Strong written and verbal English communication