Performance Marketing Specialist

We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms.

Requirements

• Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms
• Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth
• Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures
• Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging
• Monitor campaign performance daily and identify optimization opportunities
• Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies
• Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL
• Experiment with new campaign formats, acquisition strategies, and audience segments
• Stay updated on advertising platform updates, algorithm changes, and industry best practices
• Track and analyze KPIs including CTR, CPC, CPA, CPL, ROAS, conversion rates, and funnel performance
• Use Google Analytics, Google Tag Manager, and advertising dashboards to evaluate campaign effectiveness
• Prepare weekly and monthly performance reports with actionable insights and optimization recommendations
• Identify trends, attribution insights, and opportunities for scalable growth through data analysis
• Understand and optimize the full customer acquisition funnel from ad click through conversion
• Collaborate with marketing and sales teams to improve lead quality and conversion performance
• Support landing page optimization and conversion-focused marketing initiatives
• Work closely with design, content, sales, and marketing teams to improve campaign outcomes
• Provide data-backed feedback on ad creatives, messaging, and conversion assets
• Contribute to integrated marketing strategies across paid, organic, and outbound channels

Benefits

• Full-time employment