Director, Product Marketing

Role Overview

The Director of Product Marketing will lead product and portfolio marketing across PAX’s global device business and U.S. cannabis consumables business. They will determine where PAX plays, whom they serve, and how their products win. They will translate consumer insight, market dynamics, and business priorities into clear portfolio strategies, differentiated product positioning, and commercially rigorous go-to-market plans.

What You Will Do

The Director will be involved throughout the product lifecycle, from opportunity identification and product definition through commercialization, launch, and ongoing optimization. They will serve as a critical connector among Product, Marketing, Creative, Sales, E-commerce, Operations, Finance, and Insights.

Why It Might Be a Fit

The ideal candidate is a strategic thinker and strong operator who can move easily between shaping a product roadmap, refining a positioning statement, developing a global launch plan, and evaluating in-market performance.

Requirements

• 8-12+ years of experience in product marketing, portfolio strategy, or commercialization
• Demonstrated success leading complex product launches across multiple channels, markets, or business models
• Strong experience in consumer insight, segmentation, positioning, messaging and consumer-facing product copy, pricing, and go-to-market strategy
• A proven ability to translate consumer needs and technical product details into differentiated, commercially effective stories
• Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams
• Strong commercial and analytical judgment, including the ability to evaluate market opportunities and product performance
• Exceptional communication skills, with the ability to influence leaders and cross-functional teams
• Experience in consumer tech, CPG, wellness, cannabis, or another regulated category
• Experience with wholesale, retail, DTC, and/or dispensary channels
• Genuine enthusiasm about cannabis consumers and building the future of the category

Benefits

• Dental insurance
• Vision insurance
• Equity
• Pay range between $160,000 and $210,000