Role Overview
The Demand Generation Lead will own the pipeline generated across their team’s regions against regional sales targets, as a player-coach who stays close enough to the work to show what good looks like. They will lead three Demand Generation Managers and develop a culture of ownership, structured testing, and continuous learning.
What You Will Do
The role involves leading the team, defining demand generation and channel strategy, prioritizing initiatives, owning the relationship with regional sales leadership, and justifying spending decisions. The Lead will also work with the ABM lead to align regional campaigns and named-account plays, and build and maintain the framework and rules for how accounts move through the funnel stages.
Why It Might Be a Fit
The ideal candidate will have 7+ years of demand generation experience, a proven track record of generating demand with Enterprise accounts, and experience building programmatic marketing campaigns. They will also have strong leadership skills, clear communication and collaboration skills, and a hands-on approach.
Requirements
- 7+ years of demand generation experience
- Experience leading and developing a team of demand generation or marketing professionals
- Proven experience building marketing strategies that support an outbound motion
- A proven track record of generating demand with Enterprise accounts
- Experience building programmatic marketing campaigns
- Experience working with a growth mindset
- Proven ability to own a multi-region plan and budget
- A hands-on approach
- Strong leadership skills
- Clear communication and good collaboration skills
- Fluent English
To apply for this job please visit job-boards.eu.greenhouse.io.
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