Senior Lifecycle Marketing Manager

On Site Full TimeSofia, Sofia-City, BulgariaPayhawk

Role Overview

As Payhawk’s first lifecycle marketing hire, you will build email from zero into a channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

What You Will Do

Build and run renewal and retention campaigns, launch and manage lead-nurture tracks, and expand into upsell and expansion campaigns.

Why It Might Be a Fit

You will own all external customer email communications, partner with marketing operations, and work closely with regional marketing, ABM, partnerships, and marketing operations.

Requirements

  • Senior lifecycle marketing experience in B2B SaaS
  • Deep, hands-on expertise with a marketing automation platform
  • Strong cross-functional collaboration skills
  • A track record of using retention and expansion metrics to guide campaign strategy

Benefits

  • 30 days of paid holiday
  • A week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
  • Regular team-wide events
  • Additional medical care
  • A sports card, fully funded, for the gym, classes, or your sport of choice
  • A monthly travel allowance that covers getting to and from the office

To apply for this job please visit job-boards.eu.greenhouse.io.

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