Senior Manager, Lifecycle Transformation & Growth

Role Overview

The Senior Manager, Lifecycle Transformation & Growth will lead complex marketing projects and initiatives to drive business growth, resolve complex marketing problems, and develop innovative solutions. This role will own the intelligence layer of one of fintech’s most ambitious marketing modernization efforts, how we understand hundreds of millions of customers, decide what to put in front of them in real time, and prove what actually drives growth.

What You Will Do

The Senior Manager will lead the data, decisioning, and measurement workstream of the Lifecycle Marketing Platform (LCMP) transformation, define the customer data, audience, and signal strategy for lifecycle marketing, and own offer decisioning and next-best-action strategy.

Why It Might Be a Fit

This role requires a leader with 10+ years of experience in marketing analytics, data strategy, decisioning, or marketing technology, with at least 3 years in a leadership or people management capacity. The ideal candidate will have a strong measurement expertise across marketing mix modeling, multi-touch attribution, incrementality testing, and mROI frameworks.

Requirements

• 8+ years relevant experience
• Bachelor’s degree
• Experience in marketing analytics, data strategy, decisioning, or marketing technology
• Leadership or people management experience
• Strong measurement expertise
• Experience designing and operating offer decisioning or next-best-action capabilities
• Experience applying AI/ML to personalization, propensity modeling, and real-time decisioning at scale

Benefits

• Annual performance bonus
• Equity
• Incentive compensation
• Comprehensive, choice-based programs for personal wellbeing
• Generous paid time off
• Healthcare coverage for you and your family
• Resources to create financial security and support your mental health