Role Overview
Paystand is looking for an ABM & Digital Growth Manager to develop and run account-based and persona-based digital marketing programs across business units. The role will translate Acquisition & Growth strategy into programs that generate MQLs and SQLs within core ERP segments and help convert those leads into pipeline and revenue.
What You Will Do
Develop account and persona programs, own digital program development, coordinate content and creative, run structured experiments, turn analysis into action, and manage programs through completion.
Why It Might Be a Fit
The ideal candidate will have experience developing and executing B2B ABM and persona-based digital marketing programs, partnering with Sales to align target accounts, buying groups, outreach, and follow-up, and strong skills in creative briefing, audience-specific messaging, and offer development.
Requirements
- Experience developing and executing B2B ABM and persona-based digital marketing programs
- Experience partnering with Sales to align target accounts, buying groups, outreach, and follow-up
- Strong skills in creative briefing, audience-specific messaging, and offer development
- Practical knowledge of paid media, CRM audiences, landing pages, and campaign measurement
- Ability to analyze funnel performance, design useful experiments, and turn findings into concrete actions
- Strong project management and communication skills, with experience coordinating multiple programs and stakeholders
- Experience with CRM and marketing reporting tools such as HubSpot, Data Studio, ABM tools similar to 6sense, Vector, Artisan
Benefits
- Generous PTO and sick leave
- Free snacks and paid lunches in the office
- Major Medical Health Insurance
- Food vouchers
- Savings funds
- Stock options
- Best tools and equipment
To apply for this job please visit paystand.com.
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