Head of Marketing

Role Overview

The Head of Marketing will provide strategic direction during a pivotal period for the charity, leading and developing a talented marketing team to define the Strategic Direction and guide the approach to growth, supporter acquisition, retention, and engagement.

What You Will Do

The successful candidate will bring significant experience from the charity sector, with a strong understanding of brand, fundraising propositions, audiences, supporter acquisition, retention, and lifetime value. They will be responsible for delivering long-term awareness, supporter, and income growth through effective strategies, partnering closely with fundraising teams to develop integrated plans and commercial outcomes.

Why It Might Be a Fit

The ideal candidate will have a proven track record of delivering long-term awareness, supporter, and income growth through effective strategies, experience leading teams through change, and a passion for creating customer and supporter-centric experiences that drive engagement and long-term value.

Requirements

• Significant senior-level marketing leadership experience within the charity sector
• A strong track record of delivering long-term awareness, supporter, and income growth through effective strategies
• Experience partnering closely with fundraising teams to develop integrated plans and commercial outcomes
• Demonstrable success leading organisational, cultural, or operational change
• Strong strategic planning capability with the ability to quickly identify priorities and opportunities
• Experience building successful strategic agency partnerships
• The confidence and credibility to influence senior stakeholders and lead through periods of transformation
• A passion for creating customer and supporter-centric experiences that drive engagement and long-term value
• A clear vision of how to build and develop successful teams

Benefits

• Car allowance £5,800 per annum
• 25 days’ holiday plus Bank Holidays, with option to buy or sell an extra five days
• Three paid special days off: Volunteering Day, Celebration Day, and Wellbeing Day annually
• Generous pension options, with PDSA contributions starting at 5% and rising to 10%
• Life assurance providing four times your annual salary
• AXA Health Employee Assistance Programme with 24/7 wellbeing support
• Retail, holiday, and lifestyle discounts through our Fetch benefits platform
• Enhanced maternity, paternity, and adoption leave
• Access to Vitality Private Medical Insurance
• 10% discount on PDSA Pet Insurance plus access to staff veterinary services