Advanced Specialist, Product Marketing

Role Overview

This is a high-impact and highly visible role that sits at the center of Pearson’s next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for a new generation of products and services. You will lead the GTM plan from strategy through execution while working closely with Product, Strategy, Sales, and both internal and external creative teams.

What You Will Do

Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson. Partner with Audience Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline.

Why It Might Be a Fit

You will bring your subject matter expertise to life through compelling positioning, storytelling, and audience-specific messaging. You will deeply understand our customers and the competitive landscape to influence where we play and how we win.

Requirements

• Significant product marketing experience within a global organization.
• Proven experience developing and executing GTM plans for B2B or enterprise solutions.
• Strong project management skills with the ability to drive cross-functional alignment and deliver high-quality work on time.
• Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes.
• Experience managing budgets and optimizing investments across marketing channels.

Benefits

• Annual incentive program
• Benefits offered (information available on the Pearson website)