Specialist, Performance Marketing

Role Overview

We are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment.

What You Will Do

The role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets.

Why It Might Be a Fit

The ideal candidate has a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines.

Requirements

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns
• In-depth experience with Google Ads and Google Analytics
• Familiarity with bid management platforms such as SA360 is preferred
• Experience analyzing campaign performance data and making optimization recommendations
• Strong analytical and problem-solving skills
• Excellent attention to detail and organizational skills
• Proficiency with Excel and performance reporting tools
• Strong written and verbal communication skills

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Paid holidays
• Life insurance
• Disability insurance