Brand Marketing Specialist

Role Overview

This is a highly hands-on marketing role sitting at the intersection of brand, product marketing, creative and execution.

What You Will Do

Develop product story, key proposition, messaging hierarchy and reasons to buy, and coordinate multiple internal and external stakeholders to ensure launches go live on time and with a coherent story.

Why It Might Be a Fit

3-5 years of experience across brand marketing, product marketing, integrated marketing or consumer marketing, and strong understanding of positioning, consumer propositions, messaging and product storytelling.

Requirements

• 3-5 years of experience across brand marketing, product marketing, integrated marketing or consumer marketing
• Experience working with a consumer brand, preferably in consumer electronics, technology, D2C, lifestyle, fashion, ecommerce or another fast-moving consumer category
• Strong understanding of positioning, consumer propositions, messaging and product storytelling
• Excellent copywriting and editing ability
• Strong creative judgment and the ability to brief designers and give useful visual and conceptual feedback