Role Overview
The Senior Marketing Manager, Enterprise ABM owns how we bring employers to the table, building and running Pelago’s employer ABM program, turning positioning into account-level programs that open and advance conversations, and owning the paid, contact-based and digital channels that reach the people who make the decision.
What You Will Do
Lead Employer ABM, design and run a tiered ABM program for priority employer accounts, partner with Business Development, Channel Marketing and GTM Systems on account selection and prioritization, build account plans that map the buying group, the message for each persona, and the sequence of touches that gets an employer into a first conversation and keeps it moving.
Why It Might Be a Fit
7+ years in B2B marketing, including 3+ years designing and running ABM programs for enterprise accounts, a record of opening and advancing conversations in a long, multi-stakeholder sale, hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics.
Requirements
- 7+ years in B2B marketing
- 3+ years designing and running ABM programs for enterprise accounts
- A record of opening and advancing conversations in a long, multi-stakeholder sale
- Hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics
- Experience coordinating with channel or partner marketing teams in shared accounts
- Working knowledge of Salesforce and HubSpot
- Comfort leading peers and sellers without direct authority
- Hands-on use of AI tools in your own work, and curiosity about where they can do more
Benefits
- Generous and meaningful equity package
- Full Medical, Dental, & Vision coverage
- 401k Plan (including 3% match)
- Unlimited PTO Policy, 10 paid holidays, & company wide ‘Me Time’ Days
- Paid maternity, paternity & new parent leave
- Flexible working environment
- Annual Learning and Development stipend to support continued learning and career development
- Wellness Reimbursement Program
- Access to Reproductive & Family Planning Care
- Substance Use Support for employees and family members
To apply for this job please visit job-boards.greenhouse.io.
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