Growth Marketing Specialist

Role Overview

We are seeking a results-driven Growth Marketing Specialist to develop and execute digital marketing strategies that drive brand awareness, generate qualified leads, and improve customer acquisition and conversion.

What You Will Do

Plan, develop, and execute digital marketing campaigns across multiple channels, manage paid advertising campaigns, monitor performance, and optimise budgets to improve reach, engagement, and conversions.

Why It Might Be a Fit

The ideal candidate has hands-on experience managing multi-channel marketing campaigns, paid advertising, SEO, email marketing, and CRM platforms, and is comfortable analysing campaign performance, identifying growth opportunities, and continuously optimising marketing activities to achieve measurable business outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–4 years of experience in digital marketing, performance marketing, growth marketing, or a similar role
• Hands-on experience managing paid advertising campaigns, particularly Google Ads and Meta Ads
• Working knowledge of SEO, keyword research, content marketing, and website optimisation
• Experience with email marketing platforms, CRM systems, and marketing automation tools
• Familiarity with Google Analytics 4 (GA4), advertising dashboards, and marketing reporting tools
• Understanding of lead generation, conversion optimisation, and customer acquisition strategies
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, work independently, and meet deadlines