App Marketing Lead

Hybrid Full TimeLimassol, Cyprus, CyprusPepperstone

The App Marketing Lead will spearhead our mission of acquiring, engaging, and retaining app users, harnessing expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies.

Requirements

  • Proven experience leading mobile app marketing teams
  • Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms
  • Strong analytical skills with a demonstrated ability to use data to inform decision-making
  • Track record of delivering measurable growth in app installs, engagement, and revenue
  • Excellent communication and leadership skills, with the ability to manage cross-functional collaboration

Benefits

  • Competitive salary structure including company bonus scheme
  • Annual remuneration review
  • Employee referral bonuses for referring top talent to the company
  • Genuinely collaborative and friendly culture
  • Flexible and hybrid working
  • Remote working option – work from anywhere for up to 4 weeks per year
  • Ongoing personal development & learning opportunities
  • 3 paid volunteering days per year & Workplace Giving Program
  • 10 days of Company paid sick leave annually
  • Paid vacation annually
  • Employee monthly & quarterly recognition programs for outstanding performance and achievements
  • Frequent events and celebrations
  • Pension fund
  • Employee Assistance Program & Wellbeing
  • Comprehensive medical group insurance

To apply for this job please visit jobs.workable.com.


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