App Marketing Lead

We are looking for a visionary and data-savvy Mobile App Marketing Lead to spearhead our mission of acquiring, engaging, and retaining app users.

Requirements

• Build and drive a comprehensive mobile marketing strategy across ASO, ASA, GPSO, and other key channels
• Align marketing efforts with product, design, and content teams
• Stay current with mobile trends to maintain competitive edge
• Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
• Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
• Integrate data into Tableau for insights
• Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
• Incorporate user feedback via NPS, ratings, and reviews
• Grow revenue through ARPU, LTV, and monetization optimization
• Use churn prediction and segmentation for targeted retention
• Analyze revenue data in Tableau using App Store and Google Play insights
• Build and lead a collaborative, high-performing marketing team
• Foster accountability and continuous improvement
• Manage and optimize the mobile marketing budget to maximize ROI
• Allocate spend effectively across channels to hit performance goals

Benefits

• Competitive salary structure including company bonus scheme
• Annual remuneration review
• Employee referral bonuses for referring top talent to the company
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option – work from anywhere for up to 4 weeks per year
• Ongoing personal development & learning opportunities
• 3 paid volunteering days per year & Workplace Giving Program
• 10 days of Company paid sick leave annually
• Paid vacation annually
• Employee monthly & quarterly recognition programs for outstanding performance and achievements
• Frequent events and celebrations
• Pension fund
• Employee Assistance Program & Wellbeing
• Comprehensive medical group insurance