Role Overview
The Marketing Operations Manager is responsible for the operational foundation enabling Marketing to execute, measure, and scale effectively. This role serves as a key operational partner to Marketing leadership, translating go-to-market strategy into processes, systems, data, and insights that connect marketing activity to pipeline and revenue.
What You Will Do
The role owns the day-to-day mechanics of marketing operations, including lead lifecycle management and routing, marketing automation, campaign operations, attribution execution, funnel analytics, marketing data quality, and the marketing technology stack.
Why It Might Be a Fit
The right person will understand that great Marketing Operations is not simply about administering marketing technology or reporting campaign results. It is about building the operating infrastructure that allows Marketing to understand what is working, invest intelligently, and create measurable impact on pipeline and revenue.
Requirements
- 5+ years of experience in Marketing Operations, Revenue Operations, Demand Operations, or a related B2B SaaS operations role.
- Experience supporting complex B2B marketing and sales organizations with enterprise and/or multi-product go-to-market motions.
- Strong experience with marketing automation platforms such as Marketing Cloud Account Engagement/Pardot, Salesforce CRM, including lifecycle management, lead and account routing, campaign architecture, and data integration.
- Demonstrated experience with funnel analytics, lead scoring, attribution, campaign measurement, and marketing performance reporting.
- Experience with intent data, account-based marketing (ABM) platforms such as 6sense and Vector, enrichment tools such as Clay and ZoomInfo, and other GTM technologies.
- Strong analytical capabilities, including experience with BI/reporting tools and the ability to translate complex data into actionable insights.
- Strong understanding of B2B SaaS funnel metrics, including MQL conversion, Sales acceptance, opportunity creation, pipeline contribution, velocity, and attribution.
- Ability to work across Marketing and Sales and translate the needs of both functions into scalable processes.
- Strong business judgment, attention to detail, and ability to balance recurring operational responsibilities with larger improvement initiatives.
- Bias toward simplification, automation, scalability, and high-quality data.
Benefits
- Remote first work environment
- Health, Dental, Vision, Life and Disability Insurance options available day one.
- 401K – with match and immediately vested.
- 17 company holidays, 2 floating holidays plus competitive paid time off policy
- Internal Advancement Opportunities
To apply for this job please visit job-boards.greenhouse.io.
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