Role Overview
We’re hiring our first Head of Marketing Operations to build and lead the Marketing Operations team. You’ll choose and implement our first marketing automation platform, own the lead lifecycle, and enrich, score, and route leads. You’ll also build the campaign operations, attribution, and reporting that connect our B2B and enterprise marketing to pipeline and revenue.
What You Will Do
You’ll build and lead the Marketing Operations team, select and implement our marketing automation platform, own the lead lifecycle, enrich, score, and route leads, and build the campaign operations, attribution, and reporting. You’ll also own or co-own the prospecting tools our BDRs use and stand up account-based marketing and sales as a motion.
Why It Might Be a Fit
You’ll be a fit for this role if you have 8+ years in marketing operations or revenue operations at a B2B SaaS company, including 2+ years managing people. You’ll also need experience leading the selection and implementation of a marketing automation platform from scratch, or a full migration, including the Salesforce sync.
Requirements
- 8+ years in marketing operations or revenue operations at a B2B SaaS company
- 2+ years managing people
- Experience leading the selection and implementation of a marketing automation platform from scratch, or a full migration, including the Salesforce sync
- Deep, hands-on expertise in at least one major platform, such as HubSpot or Marketo
- Experience designing, shipping, and measuring a lead scoring and routing model, with a lifecycle and SLAs that Sales followed
- Experience building attribution and pipeline reporting that Sales and Finance used to make decisions
- Experience directing technical builders, such as GTM engineers, systems engineers, or analysts
- Working knowledge of the Salesforce data model (leads, contacts, accounts, opportunities, campaigns) and enough SQL to trace a record across systems
- Working knowledge of consent and privacy rules (GDPR, CCPA, CAN-SPAM) and email deliverability (SPF, DKIM, DMARC, list hygiene)
- Clear communicator
- Builder mindset
To apply for this job please visit jobs.ashbyhq.com.
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