Growth/CRM Specialist – Fintech

Role Overview

The Growth team at Fintech Petlove is responsible for developing acquisition, conversion, and retention strategies for financial products, combining data, automation, CRM, and artificial intelligence to maximize results and customer value.

What You Will Do

Develop and implement customer acquisition strategies, structure and optimize conversion funnels, create and evolve post-sales relationship and retention journeys, and develop data-driven CRM strategies.

Why It Might Be a Fit

Experience in Growth, CRM, performance marketing, or customer acquisition and retention strategies, knowledge of HubSpot and CRM tools, and analytical capacity to identify opportunities and measure business results.

Requirements

• Experience in Growth, CRM, performance marketing, or customer acquisition and retention strategies
• Knowledge of HubSpot and CRM, automation, and journey management tools
• Experience in structuring and optimizing conversion funnels for financial products, preferably credit
• Mastery of key acquisition and performance indicators, such as CAC, CIR, ROAS, and conversion rates
• Knowledge of retention and monetization indicators, such as cohorts, LTV, and churn
• Experience in integrating digital channels with commercial operations, especially Inside Sales
• Experience in planning, executing, and monitoring data-driven strategies
• Analytical capacity to identify opportunities, prioritize initiatives, and measure business results
• Strategic and hands-on profile with autonomy to structure processes, test hypotheses, and implement solutions