Marketing Manager Strategy

Role Overview

The Marketing Manager Strategy is responsible for developing, adapting, and implementing brand and portfolio strategies within the respective TA. The role works independently in the defined area of responsibility, coordinates cross-functional alignments, and ensures that strategic priorities are translated into concrete, measurable marketing plans.

What You Will Do

Key responsibilities include analyzing the market, disease profile, patient path, and competitive environment, translating these into concrete strategic recommendations, and developing strategic briefings for content, campaign, and channel planning.

Why It Might Be a Fit

The role also takes on co-responsibility for business impact, DME planning, and resource deployment, and ensures compliance with regulatory requirements (HWG, AMG, FSA/AKG Code).

Requirements

• 5+ years of experience in marketing management