Senior Director, Digital Experience Marketing Lead

Role Overview

The Senior Director, Digital Experiences Marketing Lead sets the strategic marketing vision and approach for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat and support experiences, enterprise-wide standards, and HCP ecosystem work. This leader translates customer, product, platform, and business needs into connected marketing strategies that help customers navigate care, access Pfizer medicines, vaccines, and services, and move seamlessly across priority journeys.

What You Will Do

Marketing Strategy for Digital Experiences — Shape the vision, priorities, and roadmap for the marketing of Pfizer’s digital experiences, ensuring each destination supports the whole. Marketing Execution Across Owned Platforms — Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.

Why It Might Be a Fit

The role requires creativity, strategic precision, and a strong sense of purpose to translate complex priorities into marketing customer-centered experiences that support business goals. The candidate should have a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Requirements

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channels
• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage