Digital Marketing Analyst

Role Overview

As a Digital Marketing Analyst at Philips, you will leverage AI, analytics, and automation to identify growth opportunities, improve campaign performance, and accelerate decision-making. You will analyze campaign, email, conversion, and pipeline performance to develop recommendations on personalization, lead scoring, and automation. You will partner with marketing teams to test and validate segmentation and personalization approaches.

What You Will Do

Your responsibilities will include leveraging AI-enabled insights, Eloqua, and external data to refine audience segments, improve targeting, and optimize nurture performance and marketing ROI. You will develop and maintain dashboards and reporting in Eloqua Insight, Tableau, or Power BI to provide timely, actionable performance intelligence.

Why It Might Be a Fit

You will deliver insights on lead quality, conversion trends, revenue impact, and A/B test performance. You will maintain accurate, structured marketing data and support governance, tracking, and AI-ready data practices. You will partner with marketing, sales, and operations to translate AI-driven and data-based insights into actions that strengthen campaign performance and customer journeys.

Requirements

• Bachelor’s degree in marketing, analytics, information systems, computer science, or a related field
• 2–3 years of experience in digital marketing, marketing analytics, business intelligence, or data analysis
• Strong analytical and technical skills, including data analysis, visualization, SQL, business intelligence tools, and process automation
• Experience with CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, or similar
• Demonstrated ability to analyze campaign, funnel, lead, and revenue performance
• Experience leveraging AI and digital technologies to improve analysis, identify optimization opportunities, and strengthen marketing effectiveness

Benefits

• PTO
• 401k (up to 7% match)
• HSA (with company contribution)
• Stock purchase plan
• Education reimbursement