DTC Marketing Manager

Role Overview

Develop and implement brand private domain marketing strategies, drive user growth, activation, retention, and conversion through consumer operations. Collaborate with CRM team to plan and drive member recruitment, activation, retention, and repeat purchase projects.

What You Will Do

Operate and market activities on WeChat ecosystem, develop and implement operation strategies based on consumer insights and data analysis, drive consumer lifecycle value (LTV) improvement.

Why It Might Be a Fit

Strong data analysis capabilities, excellent project management and cross-department collaboration skills, result-oriented, strong execution ability.

Requirements

• Bachelor’s degree or above in marketing, e-commerce, business management, or related fields
• 8+ years of experience in digital marketing, private domain operation, CRM, or member operation
• Familiarity with private domain operation models and member lifecycle management
• Hands-on experience in consumer growth or member growth projects
• Familiarity with WeChat ecosystem and mainstream digital marketing tools
• Strong data analysis capabilities
• Excellent project management and cross-department collaboration skills
• Good English communication skills