Global Product Marketing Manager-DXR

Role Overview

Owns product marketing for assigned Diagnostic X-ray systems and solutions across the lifecycle, including new product introductions, market activation, installed-base upgrades, replacement, and lifecycle programs.

What You Will Do

Develops product positioning, value propositions, messaging, and competitive differentiation based on clinical workflows, customer needs, market dynamics, and product capabilities.

Why It Might Be a Fit

Strong business acumen with the ability to translate customer, clinical and competitive insights into compelling value propositions and growth opportunities.

Requirements

• A Bachelor’s or Master’s degree in Marketing, Business Administration, Sales, Product Management or a related field.
• 10+ years of relevant experience with a Bachelor’s degree or 8+ years with a Master’s degree in product marketing, brand management, B2B/B2C/B2G marketing or go-to-market execution in the medtech industry.
• Proven expertise in product positioning, portfolio management, product launches and integrated marketing strategies.
• Strong business acumen with the ability to translate customer, clinical and competitive insights into compelling value propositions and growth opportunities.
• Excellent stakeholder management and cross-functional collaboration skills, with experience working across global and regional teams.
• Experience in omnichannel marketing, customer engagement, content strategy and sales enablement.
• Strong strategic thinking, project management and continuous improvement capabilities, with a focus on delivering measurable business impact.
• LEAN Six Sigma certification is desirable.

Tagged as: Project Management