Growth Marketing & Acquisition Manager Worry-Free Parenting

Growth Marketing & Acquisition Manager role at Philips Personal Health’s Worry-Free Parenting team, responsible for growing Pregnancy+ app’s user base worldwide. The successful candidate will own the full acquisition portfolio, set and own the acquisition strategy across all channels, and drive creative velocity and testing.

Requirements

• At least 5 years in user acquisition for consumer mobile apps
• Meaningful time spent owning strategy across multiple channels and markets
• Strong command of mobile measurement (attribution, MMPs, event and value tracking, and incrementality testing)
• Experience selecting, onboarding, and directing agencies, freelancers, and specialists
• Excellent communication and collaboration skills
• Ability to translate brand strategy into channel execution
• Hands-on experience with key paid channels including Meta Ads, Google UAC, Apple Search Ads, and TikTok