Media & Digital Marketing Manager

Role Overview

The Media & Digital Marketing Manager is responsible for leading Philips Personal Health Türkiye’s integrated media strategy and consumer engagement agenda across paid, owned, and earned channels. The role drives brand growth, consumer demand generation, media effectiveness, and commercial performance by orchestrating both offline and digital media investments throughout the consumer journey.

What You Will Do

Develop and execute annual integrated media strategy across all Personal Health categories, build full-funnel communication plans, and lead media investment optimization across all touchpoints.

Why It Might Be a Fit

Preferably 8+ years of experience in Media Planning, Digital Marketing, Performance Marketing, or Integrated Marketing roles, with a strong experience managing both offline and digital media investments across the full consumer journey.

Requirements

• 8+ years of experience in Media Planning, Digital Marketing, Performance Marketing, or Integrated Marketing roles
• Strong experience managing both offline and digital media investments across the full consumer journey
• Demonstrated success in driving brand growth, consumer acquisition, and revenue impact through media strategies
• Experience working with e-commerce, retail media, and D2C (Direct-to-Consumer) business models
• Proven track record of managing and optimizing large-scale media budgets and agency relationships
• Experience collaborating with cross-functional teams including Marketing, Sales, Commercial, E-commerce, and Analytics

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development