Head of Growth Marketing – Medspa

Role Overview

The Head of Growth Marketing – Medspa will take ownership of the North American medspa marketing strategy, building awareness, credibility, and demand in a market with enormous potential. The role involves building a strong marketing strategy from end to end, including SEO, paid advertising, website optimization, content, events, partnerships, and brand building.

What You Will Do

The ideal candidate will own the marketing strategy, develop and execute an integrated marketing plan, lead and execute marketing activities, build the brand and credibility in the medspa market, and create demand through innovative marketing.

Why It Might Be a Fit

The ideal candidate will have a strong commercial mindset, a broad understanding of the full marketing mix, and experience owning and delivering a marketing strategy for a region, industry vertical, or growth market.

Requirements

• Strong B2B marketing experience, ideally within SaaS or another technology-driven business.
• Experience owning and delivering a marketing strategy for a region, industry vertical, or growth market.
• A track record of building brand awareness, entering new markets, or growing a business’s presence in a competitive space.
• A broad, hands-on understanding of the full marketing mix, including SEO, paid media, website optimization, content, PR, events, and partnerships.
• A strong commercial mindset, with experience owning lead generation targets, managing budgets, and measuring marketing ROI.
• Proficiency in using AI tools to enhance marketing effectiveness, optimize campaigns, streamline processes, and build automated marketing workflows.
• A curious, experimental mindset when it comes to AI and emerging marketing technologies.
• Excellent collaboration and stakeholder management skills, particularly when working across Sales and specialized marketing teams.
• A proactive, resourceful, self-starter mentality, with the confidence to make decisions, experiment, and adapt in a fast-moving environment.
• A willingness to travel across North America to attend industry events, meet with partners and customers, and support marketing activities.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• AD&D insurance
• Short Term Disability insurance
• EAP
• Wellness perks
• 401(k)
• Upgraded insurance options