Role Overview
This product marketer will decide how pilots understand our products, how they recognize differentiated value, and why they adopt, upgrade and stay. You will influence product direction through deep market insight, define compelling commercial stories and help establish a new aviation category.
What You Will Do
Own positioning and messaging, run ongoing research with aspiring pilots, students, instructors, recreational pilots, and professionals, track the competitive landscape, lead launches and go-to-market, shape subscription value and pricing, convert pilots after graduation, grow across the portfolio, direct creative and content, build trusted product knowledge.
Why It Might Be a Fit
We want someone who can make complex software feel intuitive, valuable and personal to pilots. You will influence product direction through deep market insight, define compelling commercial stories and help establish a new aviation category.
Requirements
- Substantial software product marketing experience
- Repeated examples of differentiated positioning, segmentation and messaging
- Customer research and competitive intelligence
- GTM ownership and launches; subscription and lifecycle awareness
- Strong Product partnership
- Excellent writing, analysis and creative briefing; fluency with adoption, conversion, retention and product behavior metrics.
- Evidence of using AI to improve customer research, competitive analysis or launch execution, with clear judgment about where it should not be trusted.
Benefits
- Full benefits package (Medical, Dental, Vision, Short-Term Disability, Life Insurance, 401(k) plan)
- Equity Appreciation Plan
- Flexible Time Off policy
- Seven (7) company-wide paid holidays + two (2) floating holidays
- Two (2) wellness days
- Employee Assistance Program
- Professional Development Stipend
- Home Office Stipend
To apply for this job please visit job-boards.greenhouse.io.
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