Marketing Manager

Role Overview

The Marketing Manager will drive brand and category growth across the GCC and Europe, owning the annual marketing plan and budget, product launches, agency management, exhibitions and events, and growth initiatives with the Commercial team.

What You Will Do

Lead brand and portfolio strategy, prepare and implement the annual marketing plan and budget, drive new product development and launch preparation, plan and execute integrated marketing campaigns, manage exhibitions and events, build the marketing structure and working processes for Pinar’s European commercial operations, and oversee the Turquality process.

Why It Might Be a Fit

The role requires a strong understanding of GCC consumer dynamics, experience working with both distributor and direct sales models, and a track record in product launches, agency management, and working with commercial teams on category growth.

Requirements

• Bachelor’s degree in Business Administration, Marketing or a related field
• 8+ years of marketing experience in FMCG
• Marketing experience in the UAE/GCC region
• Experience working with both distributor and direct sales models
• Proven experience directly managing marketing or brand/category plans and budgets
• Track record in product launches, agency management, and working with commercial teams on category growth
• Demonstrated experience managing exhibitions, stands, and events end to end
• Hands-on, proactive, and results-driven
• Strong analytical, communication, and stakeholder management skills
• Food industry experience preferred, particularly in dairy and cheese
• Experience with the Turquality program is a strong plus
• Experience setting up marketing structures or processes for new markets, particularly in Europe, is a plus
• Fluent in English