Marketing Automation and Lifecycle Manager

Role Overview

The Marketing Automation and Lifecycle Manager will own a critical mix of lifecycle automation, lead management, and coordination across platforms such as Marketo, Salesforce, 6Sense, and Qualified. This role is ideal for someone who can translate strategy into repeatable execution, improve operational quality, and build scalable processes that support business growth.

What You Will Do

Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft, and related platforms. Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation.

Why It Might Be a Fit

This role is ideal for someone who can translate strategy into repeatable execution, improve operational quality, and build scalable processes that support business growth.

Requirements

• 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment
• Deep hands-on experience with Marketo, 6Sense, and strong working knowledge of Salesforce workflows
• Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows
• Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders
• Experience supporting data hygiene and retention, privacy compliance, and other operational governance practices
• Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)