Integrated Marketing Manager

Role Overview

The Integrated Marketing Manager will lead end-to-end marketing strategy, briefing, and execution for co-marketing advertiser experiential programs and physical brand activations. They will manage the UK Advertiser Co-Marketing Brand Toolkit workstream and partner with Global Sales Org to identify target advertisers and build commercial brand partnership packages.

What You Will Do

The role involves leading cross-functional alignment across Creative Strategy, Insights, Editorial, Product, Legal, and PR, building strong relationships with external client and internal stakeholders as well as agency partners to drive seamlessly integrated campaign execution.

Why It Might Be a Fit

The ideal candidate will have a proven track record of leading pop-up or IRL experiential programs from planning through launch, and experience ideating on and reviewing creative work, upholding brand standards, and giving clear feedback that strengthens ideas and execution.

Requirements

• Minimum 6 years of experience in consumer marketing, brand partnerships, creative strategy, or experiential program leadership.
• Bachelor’s degree in marketing, communications, business, a related field or equivalent experience.
• Proven track record of leading pop-up or IRL experiential programs from planning through launch.
• Experience ideating on and reviewing creative work, upholding brand standards, and giving clear feedback that strengthens ideas and execution.
• Demonstrated experience working in close collaboration with Sales teams to drive commercial revenue.
• Excellent brief-writing, stakeholder management, and agency oversight skills.
• Adaptable and resilient with the ability to thrive in a dynamic environment, manage multiple priorities effectively and navigate ambiguity with confidence.