Digital Marketing Specialist

On Site Full TimeParis, Ile-de-France, FrancePlaneta Formación Universidades

Role Overview

The Digital Marketing Specialist is responsible for the digital performance of the EDC brand, developing acquisition of qualified prospects and optimizing conversions to achieve recruitment objectives.

What You Will Do

Define, implement, and pilot digital acquisition campaigns, manage and optimize advertising campaigns, supervise lead generation, and analyze performance indicators.

Why It Might Be a Fit

The ideal candidate has a strong analytical capacity, excellent understanding of performance indicators, and experience with Google Ads platforms and paid media campaigns.

Requirements

  • Bachelor’s degree in Marketing, Digital, Commerce, Economics, Data Analytics, or equivalent field
  • Minimum 3 years of experience as a SEM Manager, Performance Marketing Specialist, Traffic Manager, or similar role
  • Solid mastery of Google Ads platforms and paid media campaigns
  • Experience with SA360 (Search Ads 360) is a significant advantage
  • Good knowledge of digital analysis and optimization tools: GA4, Google Search Console, SEMrush, Google Trends, Keyword Planner, CRO, Core Web Vitals, or equivalents

Benefits

  • 43,000 euros gross annual salary
  • Annual bonus on objectives: 4,000 euros gross

To apply for this job please visit linkedin.com.

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