Senior Manager, Audience Growth

Role Overview

The Senior Manager, Audience Growth is Playboy’s day-to-day leader for social platform execution, community engagement, and audience development. Reporting to the Director, Audience Growth, this role translates the brand’s creative and editorial priorities into platform-specific content plans that grow reach, deepen engagement, and build lasting audience relationships.

What You Will Do

The essential job duties include building and executing organic growth initiatives, owning regular social performance reporting, evaluating results, establishing a consistent testing process, and partnering with editorial and marketing to turn social interest into measurable traffic and engagement.

Why It Might Be a Fit

The ideal candidate understands how to build culturally relevant social programming, manage a fast-moving publishing operation, and develop distinct approaches for each platform while maintaining a consistent brand voice.

Requirements

• Deep hands-on knowledge of Instagram, TikTok, YouTube, Facebook, and X
• Strong editorial judgment and the ability to write sharp, engaging social copy
• Experience translating performance data into clear creative recommendations and measurable improvements
• Confidence developing social video concepts and giving actionable feedback on hooks, edits, pacing, and packaging
• Experience managing content calendars, approval workflows, and multiple concurrent projects
• An understanding of Playboy’s heritage, current editorial direction, and core audience, with an instinct for reaching new communities
• Strong collaboration skills and comfort working with editorial teams, talent, creators, and commercial partners
• Sound judgment when handling sensitive topics and public-facing community interactions
• Familiarity with social publishing, analytics, and listening tools

Benefits

• Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options
• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program
• Pretax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan
• Dynamic, inclusive workplace culture focused on innovation, impact, and employee well-being