Head of Marketing

Role Overview

The Head of Marketing will lead the business through a shift in how companies discover and choose global HR partners, as AI changes how people search. The role combines strategy with hands-on delivery, from campaign planning and channel execution to reviewing the work that goes out.

What You Will Do

Build Playroll’s marketing strategy and quarterly plans, aligned with commercial objectives and revenue targets. Manage marketing-generated leads end to end, improving volume and quality from first touch to sales handover.

Why It Might Be a Fit

A proven track record of driving measurable growth in a senior role, ideally in B2B SaaS, with broad marketing channel understanding. Strong commercial acumen, connecting marketing decisions to pipeline and revenue and understanding business trade-offs.

Requirements

• proven track record of driving measurable growth in a senior role, ideally in B2B SaaS
• strong commercial acumen, connecting marketing decisions to pipeline and revenue
• advanced analytical skills, with hands-on command of attribution, full-funnel reporting, spend and ROI
• strong grasp of marketing operations, including CRM hygiene, attribution and channel tracking
• history of generating qualified leads and marketing-sourced pipeline
• strong understanding of SEO and AI search, with results that can be pointed to
• experience managing paid budgets across multiple markets
• confidence working with GA4, Google Ads, Semrush or Ahrefs, Search Console, HubSpot, Salesforce or equivalent
• clear understanding of the full customer lifecycle and a track record of cross-functional work with Sales, RevOps, Product and leadership
• experience leading teams, setting priorities and holding a high bar for quality