Trade & Competitive Intelligence Executive

Role Overview

The Trade & Competitive Intelligence Executive will lead approved Sales Touchpoints, Omnichannel, Shopper, Customer Experience, and Competitive Intelligence programs with functional and operational authority within approved strategy, budget, governance, and scope. The role requires at least 8 years of progressive experience in market research, shopper or customer insights, commercial intelligence, customer experience, channel strategy, or related field.

What You Will Do

The Trade & Competitive Intelligence Executive will lead end-to-end omnichannel, customer journey, channel-preference, Mystery Shopper, shopper VOC, and retail-experience programs. The role will also direct monitoring and interpretation of competitor promotions, propositions, CVM communications, retail execution, channel activity, acquisition initiatives, and emerging market signals.

Why It Might Be a Fit

The ideal candidate will have experience leading cross-functional stakeholders, project budgets, timelines, and research partners. The role requires strong analytical and problem-solving skills, as well as the ability to communicate complex insights to executive-level stakeholders.

Requirements

• Bachelor’s degree in Economics, Statistics, Communication, Market Research, Data Analytics, marketing, Business Administration, or a related field
• At least 8 years of progressive experience in market research, shopper or customer insights, commercial intelligence, customer experience, channel strategy, or related field
• Experience leading end-to-end qualitative and quantitative research, including agency and fieldwork management
• Experience in omnichannel research, customer journey analysis, competitive intelligence, and executive-level insight communication
• Experience managing cross-functional stakeholders, project budgets, timelines, and research partners