Senior Integrated Campaign Manager, Brand & GTM

Role Overview

We’re looking for a Senior Integrated Campaign Manager to join our Integrated Marketing team at Pleo. In this role, you’ll help architect, roll out, project manage, and drive the Go-To-Market (GTM) execution for our major 2027 brand marketing strategy and campaigns.

What You Will Do

As a Senior Campaign Manager, you will: Integrated GTM Architecture & Strategic Planning, The “Master Brief” & Cross-Functional Squad Leadership, Localization & Regional Adaptation, Strategic Brand Partnership & Enablement, Campaign Operations, Budget & ROI Accountability.

Why It Might Be a Fit

This role is a good fit for you if: You thrive as the operational bridge between high-level brand strategy and lower-funnel demand generation, turning concepts into structured GTM blueprints. You love leading cross-functional squads across multiple international markets, balancing consistency with local nuances across 6 key European countries.

Requirements

• A proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments.
• Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise).
• High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches.
• Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation.
• Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI.
• A background in integrated marketing, GTM campaign management, or brand marketing orchestration within B2B technology or SaaS.

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days – enjoy catered meals or receive a lunch allowance based on your local office
• Comprehensive private healthcare – depending on your location, coverage options include Vitality, Alan or Médis
• 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).
• For our Team, we offer both hybrid and fully remote working options
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far
• Paid parental leave – we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work